About Us

The About Us page is one of the most important pages on your website as it is a great way to introduce your audience to who your brand is based on your preferred language. The About Us page has the most detailed information about you. That way, visitors to your website have a chance to see who you are from the first source.

 

However, it often happens that the About Us page is not given the proper attention. Among the reasons for this;

 

The About Us page does such a great job that visitors to your website can trust and internalize your brand. Ultimately, it leads the visitor step by step on the way to achieving your conversion goals. In this way, it is entirely possible to increase your conversion rate on your "About Us" page as well. What steps does the visitor take when they come to the About Us page on the conversion journey?